Marketing and Organizational Research

Businesses need to understand their internal and external locale. Worldcom (Phils.) understands the intricacies of the environments of every firm and organization for it applies a professional approach in every case. Our marketing and organizational research ranges from market analysis to communication audits. Understanding the importance of research-based initiatives, Worldcom (Phils.) substantiates and complements findings with the appropriate course of action. With market and consumer surveys and product and positioning studies, businesses determine where their brands stand and how receptive the market is to their brands. Opinion polls and climate surveys conducted by Worldcom (Phils.) yield credible results that shape any course of decision-making. Worldcom (Phils.) provides a research-based grasp in any professional and organizational undertaking.

• Market/Consumer Surveys
• Industry Analysis
• Competitor Monitoring and Analysis
• Company/Brand Image Studies
• Market/Brand Share Monitoring
• Project Feasibility Studies
• Price Sensitivity Studies
• Concept and Name Tests
• Advertising Tests and Monitoring
• New Product/New Market Studies
• News Monitoring Service